Wednesday, January 16, 2019

RCMA Leadership Retreat Strategic Priorities Summary

2015-2017 STRATEGIC PRIORITIES

Membership in RCMA drives and supports all priorities

RCMA Member Work Groups Now Forming.  Volunteer at:
https://www.surveymonkey.com/r/RCMASurvey

PRIORITY #1: Physician recruitment and retention in Riverside County

What Makes Riverside County “THE” Place To Practice
   • Multi-faceted marketing campaign – which could
       include:
       o Identify Stakeholders in increasing doctors, health
          needs as well as economic impact (Riv. Co. EDD;
          Chambers, Hospitals, Medical Schools, Groups/IPAs, Clinics, Corporation,
          Health Plans, IEHP, Cities and County of Riverside)
       o Showcase Riverside County communities
          - 45 minutes to beaches, desert, mountains; Low Cost
             of Living; Housing & Education; Plenty of opportunity to
             build practice/patients
       o Showcase different models of practice opportunities in
          Riv. Co. using local RCMA physicians
       o Recruitment business partners
       o Focus groups of new docs – what did it take to get them
          to Riv. Co.
       o Focus groups of potential new docs – what would it take
           to come to Riv. Co.
       o Sustainability of doctors in community
       o Develop what a “package” would look like for the smaller
           physician practices needing to recruit
        o Recruitment Fairs for Residents and New Doctors
           - In person and virtual
           - Go to them, i.e. peer to peer (Young Physicians to Residents;
                colleagues, friends, family; use CMA and AMA RSS and YPS Sections
        o Open Houses by local physicians/medical groups
        o RCMA develop a “match.com” type of service using
           overall showcase of Riv.Co with links to doctors/groups
           hiring to highlight their organization
            dynamic with secured
            access to update regularly
        o Social Media: videos, u-tubes, email, etc
   • Survey existing RCMA/Non-Members on need for
      physicians in next 1 yr & 3-5 yrs
    • Develop innovative ideas in funding new doctors
    • Increase funding in RCMA’s Medical Student Scholarship
       Program and expand to Residents/New Physicians

    • Increase physician revenue

Community based residency training
    • Increase number of residency trainings
    • Increase funding for residency programs
    • Job Fairs for residents
    • Provide economic incentives to stay

Mentoring
   • Create new physician mentoring program to help
      attachment to area
   • Develop more “social” mentoring programs to engage and
      make Residents & Interns want to stay in Riverside County.

PRIORITY #2: Addressing physician burnout and discontent

Burnout and discontent is in every mode of practice

How can RCMA Help and Provide Resources?

Practice redesign and innovation
   • Help with practice transformation
   • Identify and educate on new models of medicine
   • Identify creative ways of using extenders(ACPs)
     o Physician productivity – practice at top of license
     o Use of ACPs in hospitals-obstacles to overcome
     o Tools for utilizing staff at top of expertise/license
     o Reengineering staff to assist physicians
     o Identify Best Practices & Benchmarks
   • Physician and patient expectation management
   • Identifying physician burnout intervention methods
   • Tools for managing work and personal lifestyle, stress and
      balance
   • Provide coaching programs for increasing medical practice
      satisfaction

EMR Burden
   • Improving efficiency
   • Analyzing EMR tools and best practices
   • Work with top 10 EMR systems to provide additional trainings
      on best use of system (Kaiser model)
   • Trainings on Voice Recognition Tools (i.e. Dragon Speak)
   • EMR workplace balance training
   • Develop Scribe program offering
   • Improve office workflow


Secondary Priorities as part of RCMA ongoing activities/expertise
1. Co-opetition – RCMA serves as conveyer

     • HealthSystem Collaborative (City of Riverside)

2. Continue to encourage participation in IEHIE

     • Physician Champions to assist IEHIE in bringing on more
        hospitals and provider entities

3. Education on Implications of MACRA – Medicare Access
    and CHIP Re-Authorization Act

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