Wednesday, January 16, 2019

Social Media Tips for Medical Practices: A How-To Guide

The benefits of using social media in a medical practice are becoming increasingly recognized, which makes the pressure to get involved even greater. As medical practices become more and more sophisticated at using social media for knowledge sharing, marketing, and other forms of communication, those who fail to participate will fall behind. These social media tips for medical practices can help you get started.

RCMA's Free Saving Private Practice Consortium 8/18/2018 Murrieta

All physicians and their practice administrators are invited to get the help they need to survive and thrive in the ever-changing world of healthcare. Free 15 minute personal one-on-one consultations will be scheduled with RCMA/CMA subject matter experts and industry experts serving the local physician community. This is a great opportunity for physicians to get their questions answered, problems solved, and explore resources that can help doctors continue caring for their patients irregardless of their mode of practice.

SPECIAL GUEST SPEAKER: Janus Norman, Senior Vice President, CMA Centers for Government Relations & Political Operations

Download Flyer                              RSVP Online


  • All Practice & Personal Insurance
  • Billing & Collections
  • EHR & HIE Implementation
  • Estate Planning & Asset Protection
  • Information Technology
  • Legal Support
  • Malpractice Risk Management
  • Medi-Cal & Medicare
  • Office Staffing
  • Professional Liability Insurance
  • Payor Contracting
  • Payor Advocacy
  • Payor Reimbursement Support
  • Physician Employment Contracting
  • Physician Recruitment
  • Practice Management
  • Practice Cost Reduction
  • Strategic Planning


    California Medical Association Center for Economic Services
    Areas of Consultation: Practice Management, Medicare, Medi-Cal, Payor Contracting, Denied Claims
    CMA’s Center for Economic Services (CES) is staffed with practice management experts with over 125 years in medical practice operations experience. With the combined strength of all the departments of the CMA, CES is able to empower physician practices by providing resources and guidance to improve the success of the practice. Assistance ranges from coaching and education to direct intervention with payors or regulators.
    CMA CES experts onsite at Saving Private Practice include:
      Cheryl Bradley, Associate Director - Medicare
      Kris Mark, Associate Director - Medi-Cal & Contracting
      Mitzi Young, Physician Advocate - Practice Management & Denied Claims

    Inland Empire Health Information Organization (IEHIO)
    Areas of Consultation: HIE Connections, EHR Implementation, EHR Workflow & Documentation
    IEHIO is a non-profit grass-roots organization providing linkage between healthcare stakeholders in the Inland Empire and Manifest MedEX, California’s HIE. IEHIO goals are to coordinate data sharing services not only for treatment at the point of care, but also for care management and population health analytics specific to participant needs and programs; while promoting a community-wide data-sharing model that improves healthcare for all residents of the Inland Empire.
    IEHIO experts onsite at Saving Private Practice include: Stacy Proctor, IEHIO, Program Director & Cardelia Reid, RN, MSN, MBA, IEHIO Clinical Informatics Director.

    Areas of Consultation: Reducing Practice Costs, Purchasing
    Intalare is a Group Purchasing Organization (GPO) with more 35,000 physicians offices and clinics as clients nationwide who trust Intalare to provide the products and services they need most at the best possible price! By aggregating purchasing volume as a group practices can leverage superior pricing and save money on everything a physician practice buys.
    Intalare experts onsite at Saving Private Practice include: Jennifer Brons, Intalare, Account Manager

    MediQuest Staffing
    Areas of Consultation: Office Staffing (Hiring, Interviewing, Salary Surveys, Retention Strategies, Difficult Employees, etc.)
    MediQuest Staffing matches high-quality healthcare professionals with fully screened, talented medical support staff such as front and back office MAs, billers, coders, medical collections, and practice managers to name just a few.
    MediQuest experts onsite at Saving Private Practice include: Rachael McGarvey, MediQuest, Regional Service & Delivery Manager

    Mercer Health & Benefits Insurance Services, LLC
    Areas of Consultation: Practice Insurance & Personal Insurances
    RCMA’s endorsed Business Partner Mercer provides information to make informed decisions with your needs in mind. Available programs include: Workers’ Compensation, Individual and Small-Group Health insurance, Cyber Liability, Life, Disability, Business Owners Policies, Long-Term Care and more.
    Mercer experts onsite at Saving Private Practice include: Liz Fogle, Mercer, Relationship Manager

    NetServe Systems, Inc.
    Areas of Consultation: IT, Cloud Services, HIPAA, Network/Security Risk Assessments, Technical Consultations
    NetServe Systems is a comprehensive one-stop IT solution for medical offices handling ALL your IT needs.
    NetServe Systems experts onsite at Saving Private Practice include: Abdi Ahmed, NetServe Systems, CEO

    NORCAL Group
    Areas of Consultation:
    Medical Professional Liability Insurance, Risk Management
    As RCMA’s endorsed partner, NORCAL Group has over 32,000 insureds including physicians, medical groups, clinics, hospitals and healthcare facilities. NORCAL continually strives to remain true to their history and values, and to maintain their singular focus on protecting their policyholders’ careers and professional reputations while supporting the delivery of safe, quality patient care.
    NORCAL Group experts onsite at Saving Private Practice include:
    Bradford S. Dunkin, MHA, NORCAL Group, Sr. Risk Management Specialist & Belinda Ramon, NORCAL Group, Regional Business Development Representative

    RCMA Physician Workforce Development
    Areas of Consultation:
    Physician & Mid-Level Provider Recruitment and Resources

    RCMA is committed to addressing the physician shortage in Inland Southern California and RCMA’s Physician Recruitment Development Director is available to meet with you and provide additional help and resources to help you hire an associate.
    RCMA experts onsite at Saving Private Practice include:
    Sonya Jackson, RCMA, Physician Workforce Development Director

    Thakur Law Firm, APC
    Areas of Consultation:
    Healthcare Law, Employment Law, Business &Corporate Law, Real Estate Law, Estate Planning & Asset Protection
    Thakur Law Firm is a full service law firm with expertise in Health Care Law, Business & Employment Law, Estate Planning, Real Estate, Tax Law and Litigation. Thakur Law Firm, APC is a full service law firm with expertise in Health Care Law, Business & Employment Law, Estate Planning, Real Estate, Tax Law and Litigation.
    Thakur Law Firm experts onsite at Saving Private Practice include: Pamela Thakur, Esq., Jas Sondh, Esq. & Ash Dudheker, Esq.

    Universal Financial Systems
    Areas of Consultation:
    Medical Billing & Collections
    Universal Financial Systems (UFS) is a Southern California based financial services company specializing in medical billing & collections, consumer & commercial collections, litigation & judgment collections, accounting services and general business consulting.
    UFS experts onsite at Saving Private Practice include: George Christidis, UFS, COO

    Zymeda Provider Solutions
    Areas of Consultation:
    Practice Management, Strategic Planning, Payor Contracting, Billing Zymeda Provider Solutions is a full service practice management partner offering services in strategic planning, operational process improvement, billing, medical practice staffing and training, benefit administration and managed care operations.
    Zymeda experts onsite at Saving Private Practice include: Helene Beilman-Werner, Zymeda, CEO & Pam Geukens, Zymeda, Director of Operations

    Please Donate to RIVPAC Today!

    As the election cycles gear up, your RCMA Legislative Committee has been hard at work interviewing candidates for local, state and federal offices. It is imperative that we be effective at representing physician interests. Our success depends upon an integrated approach, consisting of lobbying, continuing grassroots activity and political action through RCMA’s Riverside Political Action Committee (RIVPAC).

    RIVPAC is operated by physicians for physicians. By focusing physician resources, we support candidates for local, state and federal office who share our philosophy and vision of the future of health care and medical practice.

    Please take a minute and contribute to RIVPAC. You can do so by donating online or by downloading the donation form and faxing it back to us at (951) 686-1692.

    October 22nd is National Prescription Drug Take-Back Day

    Riverside County, CA - On Saturday, October 22, from 10 a.m. to 2 p.m. the Riverside County Sheriffs' Department and the Drug Enforcement Administration (DEA) will give the public its 12th opportunity in six years to prevent pill abuse and theft by ridding their homes of potentially dangerous expired, unused, and unwanted prescription drugs.

    RCMA encourages physician offices to promote this event by talking with patients and posting announcements in the office. 

    Download Office Resources

    Encourage patients to bring their pills to one of the sites listed below. (The DEA cannot accept liquids or needles or sharps, only pills or patches.) The service is free and anonymous, no questions asked.


    Sheriff Dept.- Colorado River Station
    260 N. Spring St., Blythe, CA 92225

    Cabazon Sheriff's Station
    908 Park Ave., Calimesa, CA 92320

    Home Instead Senior HealthCare
    414 S. Palm Street, Hemet, CA 92543

    Hemet Sheriff's Station
    43950 Acacia Ave., Suite B, Hemet, CA 92544

    Lake Elsinore
    Lake Elsinore Sheriff's Station
    333 Limited Ave, Lake Elsinore, CA 92530

    Moreno Valley
    Moreno Valley Police Department
    22850 Calle San Juan De Los Lagos, Moreno Valley, CA 92552

    Murrieta Police Department
    2 Town Square, Murrieta, CA 92562

    Southwest Riverside Sheriff's Station
    30755-A Auld Road, Murrieta, CA 92563

    Palm Desert
    Palm Desert Sheriff's Station
    73705 Gerald Ford Drive, Palm Desert, CA 92260

    Palm Springs
    Palm Springs Police Department
    200 South Civic Dr., Palm Springs, CA 92262

    Kaiser Hospital Parking Lot
    10800 Magnolia Avenue (Nw Corner), Riverside, CA 92505

    Jurupa Valley Sheriff's Station
    7477 Mission Blvd., Riverside, CA 92509

    San Jacinto
    102 S. Sanderson Rd., San Jacinto, CA 92582

    CALL FOR NOMINATIONS: 2013 RCMA Outstanding Contribution Awards

    The RCMA is soliciting nominations to recognize and honor deserving individuals for the 2013 Annual Outstanding Contribution Awards. Nominations will be screened by the Awards Committee, with final selection determined by the Board of Councilors. The awards will be presented at the RCMA Installation of Officers Dinner on Friday, January 31, 2014.



    • Outstanding Contribution to Organized Medicine - Presented to a member who through his/her constant support and perpetual service has advanced and achieved the goals of organized medicine.
    • Outstanding Contribution to Medicine - Presented to a member who has displayed dedication to the advancement and improvement of the medical profession through his/her tireless efforts, innovative ideas, and commitment to excellence.
    • Outstanding Contribution to the Medical Association and Its Goals - Presented to a member who has exhibited long-standing dedication and service to the RCMA over and above that expected by the membership-at-large.
    • Outstanding Contribution to the Community - Presented to a physician or lay person who has exhibited sustained interest and participation in one or more medicine-related activities which has benefited the members of his/her community

    Download Nomination Form

    Complete Nomination Form Online


     Submit Completed Form:

  • Mail to RCMA, 3993 Jurupa Ave., Riverside, 92506
  • Fax to 951.686.1692
  • E-mail to   

    • Gary Honts Named Chief Executive Officer for JFK Memorial Hospital

      Gary Honts, who has been leading JFK Memorial Hospital in an interim role since September 2012, has been named permanent chief executive officer.  As CEO, Honts will oversee strategic, operational and clinical activities for the 156-bed facility and related outpatient clinics.

      “Gary is a highly qualified CEO with more than 30 years of healthcare industry experience during which he has led a wide variety of healthcare organizations including community hospitals, large trauma centers and an academic medical center,” said Jeffrey Koury, senior vice president for Tenet’s California region. “During his tenure at JFK Memorial, Gary has demonstrated exceptional leadership capabilities.  His extensive experience in hospital operations coupled with his knowledge of the hospital, its staff and the community will continue to make him an outstanding leader of the executive team.”  

      Since joining JFK Memorial, Honts has developed and executed strategies to provide high-quality, integrated care in the Coachella Valley community. Prior to his leadership post at JFK, Honts served as CEO at Creighton University Medical Center (CUMC) and Community Hospital of Los Gatos.  He also held leadership positions at Atlanta Medical Center, St. Joseph Hospital (now a part of CUMC) and Hilton Head Hospital.  Honts earned an undergraduate degree from the University of Nebraska and a master’s degree in health administration from the University of St. Francis in Joliet, Ill.

      “I have thoroughly enjoyed getting to know the Coachella Valley since joining JFK Memorial and I’m eager to continue our plans for growth and service to the community,” Honts said. “With the continued growth in the region, our hospital and its outpatient clinics, such as the JFK Bone and Joint Institute, provide critical services to the area. We’re committed to meeting the evolving health care needs of our patients and the community.”

      JFK Memorial Hospital has been providing medical care to residents in the Central/Eastern Coachella Valley since 1966. The hospital offers a 24-hour emergency room, comprehensive orthopedic services, general surgical services, cardiac and vascular care, urology services, women’s and maternity/obstetrical services, pediatric services, acute care for the elderly unit, ambulatory surgery center and other inpatient and outpatient services. JFK Memorial Hospital is fully accredited by The Joint Commission, the nation’s foremost hospital accreditation agency.

      RCMA Plastic Surgeon Named New President of California Plastic Surgery Society

      RCMA member, Robert A. Hardesty, MD, FACS, former Chief of Plastic Surgery at Loma Linda Medical Center and Medical Director of Imagine Plastic Surgery in Riverside, was named President of the California Society of Plastic Surgeons this past weekend at their annual meeting in San Francisco. Dr. Hardesty will oversee the largest state plastic surgery organization of board certified plastic surgeons in the United States.  

      “CSPS is more than just a professional organization,” said Dr. Hardesty.  “First of all, while some physicians who perform cosmetic surgery operate under less stringent guidelines, all California Society members are certified by the American Board of Plastic Surgery and must adhere to strict guidelines, ethics and continuing education requirements. In addition, our Society is an advocate for patient safety and research. My goal is to ensure patients are educated about plastic surgery and know the doctor who will be performing their surgery should be a member of ASPS, CSPS and a board certified plastic surgeon.”

      Dr. Hardesty will explore new ways in which his Society can help veterans and less fortunate Californians in need of reconstructive procedures. While at Loma Linda University, he founded “Operation Good Samaritan.” (For example, a plastic surgery team from Operation Good Samaritan journeyed to Addis, Ababa, Ethiopia to provide health care to patients and train doctors).  

      In addition, Dr. Hardesty plans to accelerate the funding of reconstructive surgery for teenagers and children under the age of 18 whose insurance may not cover needed procedures. (ie: prominent ears and nasal surgery). This assistance will be provided through the Society’s CSPSERF (education research funding) program where funds have been increased.

      Dr. Hardesty also vows to build upon the Society’s initiatives to educate both patients and members via new technological platforms.  He relates, “California plastic surgeons have long been on the cutting edge of technology by bringing patients the latest advances in aesthetic medicine.  We plan to expand upon this leadership.”

      The delivery of personal, individualized and total patient care has been the hallmark of Dr. Hardesty’s success.  By a vote of his peers, he has been listed by U.S. News & World Report’s in Castle Connolly’s Top Doctors in America: Plastic Surgery & Cosmetic Surgery and Best Doctors in America from 1996 to present. He is also a recipient of the “Patients’ Choice” award given in appreciation and praise for his quality care. (Of the nation’s 870,000 active doctors, only 5% were awarded this honor by their patients).

      Dr. Hardesty has trained Board Certified Plastic Surgeons located in Southern California including Beverly Hills and Newport Beach, as well as throughout the United States.  He is the founder of the first nationally accredited and integrated Plastic Surgery Residency Training Program at Loma Linda University Medical Center (LLUMC) and affiliated hospitals. He holds an academic rank of clinical professor at the Loma Linda University School of Medicine and is Double Board Certified in both Plastic and General Surgery.

      However, Dr. Hardesty’s proudest accomplishments and blessings are his marriage of over 25 years to Marti Baum-Hardesty, M.D. and their four children: Ashlee, Bradford, Chelsea, and Derik.

      For more information about Dr. Hardesty visit

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